KENT RO Systems Ltd., one of the most renowned healthcare brands in India, has been signed up as the principal sponsor of the Pro Kabaddi League team, Haryana Steelers, owned by JSW Group.
KENT has been associated with Cricket for more than two decades in varied capacities and this is its first association with the Pro Kabaddi League that kicks off on July 28, 2017. As part of this association, KENT RO will be the principal sponsor of the Haryana Steelers team jersey, along with its visibility at key spots during match days.
The team is going to be captained by Haryana’s Surendra Nada, the best left corner defender in the game, who turned up for Bengaluru Bulls in the last season. Nada’s squad has popular names like raider Wazir Singh, Mohit Chillar – the former Puneri Paltan skipper and many more.
Talking on the association, Varun Gupta, Director, KENT RO Systems Ltd. said, “It’s a matter of great joy to be a part of the fifth season of Pro Kabaddi League extravaganza. This association is an exciting platform to reach out to our customers and we are confident of elevating our brand recall to a much larger audience. Our ardent association with sports has turned out to be very fruitful for customer engagement and brand recognition.”
“In India, sports like Kabaddi are picking up as a genre and connect well especially with our health-conscious target audience who seek a healthy lifestyle.” he added.